Fifteen is a publication promoting water and its renewal. Along side the publication are two promotional water bottles using recycled and desalinated water.
Fifteen looks at the role water plays in our society and its importance in everyday life. Acting as not just an information package, but also as a political message, highlighting the servility of water born disease with one death every fifteen seconds,
Fifteen provides a sophisticated and sensitive solution to a complex problem with lightly highlighting one word every fifteen seconds of reading.
Fairytales have been an integral component to cultural narrative for centuries. Their structure has rarely altered: their moral premise is established, enacted then proven. Hood explores the various forms of story-telling that have occurred through time, with particular reference to the history of Little Red Riding Hood. Through research into its presence in popular culture, films and literature an insight into gender roles, sexuality and religion has been linked to Little Red Riding Hood. By understanding this particular tale and its messages, we can begin to understand how certain social patterns and values have altered or indeed stayed the same over a period of 200 years. This research seeks to expose the core values inherent in Little Red Riding Hood, and in doing so help to explain its phenomenal longevity.
Hood is also a contribution to the reinvention of fairytales. It draws heavily on my research into the Little Red Riding Hood discourse to create a verbal and visual reconstruction of the tale in the vein of Angela Carter and Roald Dahl and draws upon the theories of Thierry Kuntzel. Kuntzel’s notion of ‘The Other Film’ explores how the viewers mind infuses their own symbology and motives into a narrative. Hood uses this concept to explore the multi-dimensional layers to Little Red Riding Hood, through creating images based on the traditional method of Silhouette; one long associated with fairytale illustrators such as Alan Rackham and steeped in political history and fantasy. Using the written word and illustration as conductors for the viewer to project upon, they are encouraged to create their own version of Hood, wether it be via reading the story, viewing the artwork or a mixture of both.
Hood is a Masters of Design research project undertaken at Monash University, Melbourne.