Mama & Co are an organic beauty company in Bambra, Victoria. The brife was to create a branding that was luxurious, but also reflective of the company’s ethos; Mama & Co’s products nourish your mind and spirit which enriching your skin. All products are locally grown in sourced, which played into the organic nature of the branding and marketing.
The Raven is redesign of Edgar Allen Poe’s story The Raven. Through text and illustration, the reader follows the demise of the narrator throughout the course of the tale. Using mixed media such as water colour paint and hand-cut silhouettes, the manic and eerie nature of the story is unfolded to create a unique and haunting redesign.
A Stitch In Time explores the connections between fairytales and quilting. “Fairytales were never meant for children,” Sheldon Cashdon writes, but in fact the fairytales that we know are only pale reflections of the folktales of Little Red Riding Hood and others stories such as Puss In Boots. These stories, often highly sexualised, were told in the fields and kitchens, around fires late at night and between women among the sewing tables.
The project, A Stitch In Time, gathered groups of people from different ages to draw images of fairytales from their memories. These images were curated and sewn together to form a quilt. This quilt was then exhibited in Melbourne, 2009, along with hand printed posters created from old books.
Sleep is a artist book complied with various artists point view regarding sleep. Through an eight page spread, we documented the aspects of sleep from closing your eyes to the hazy patterns behind your eyelids to dreaming.
Otto is a concept project for an outdoor multi-media festival in Prato, Italy. In each of the eight town square’s, an artist show cased their work in a digital format, merging culture and technology together. Each display was interactive, allowing tourists and locals to play. The exhibition guild is bi-lingual, Italian and English, and displays images from each artist.
A concept project looking at narrative. My Friends retells a cowboy love story through editing and reformatting the original text using a range of different mediums.
Annual reports and Identity for a milling corporation called Mills. The concept was to incorporate the product into the reports. The reports were divided into two sections, one for numbers and the other for statements and articles, for easy access.
Discovery is a self driven research project based on Pentridge Prison situated in Melbourne. This hand made book documents the thoughts and ideas surrounding the site and explores different techniques and mediums of image making.
An exhibition booklet, promoting Australian artist Dale Frank, that folded out to an A3 poster format.